Network Marketing System

March 3, 2010 – 9:52 pm

It’s surprising, but I still have quite a few people ask me “What is a Network Marketing System.”


A Network Marketing System is, in its very essence, a business model. It’s simply a method of operation that supplies products or services from the manufacturer to the final customer. But it’s the step in between points A and B that make the Network Marketing System one of the most amazing business models in the world.

Here’s why:

Network Marketing Systems Put Money In Your Pocket

Yup. They do. Unlike traditional business models, a network marketing system offers several ways to capitalize on commerce. Most compensation plans pay you when you sell the company’s product or service, and also when members of your downline sell them, too.

Let’s say you’ve got a downline of 5 people: You earn a commission of those people’s sales in addition to your own sales. Pretty cool, huh? Now imagine if you had a downline of 100 or even 1,000 people! You’d be making money while you slept.

How can MLM companies afford to do this:

Network Marketing System: No Middle Men

The traditional business model goes something like this:

  • Company A builds a product
  • Company A hires Company B to ship the product to a whole sell warehouse
  • Company C stores the product in its warehouse
  • Company C sells the product to Company D
  • Company E ships the product to Company D
  • Company D sells the product to the consumers

Each step in this model costs money, which means you’re looking at five price increases before the product ever ends up in a customer’s hands. And this illustration is probably very conservative, as I’d guestimate that more than 10 companies are involved in most products these days.

Network Marketing, on the other hand, skips all of those middle steps and concentrates on the producer (the network marketing company) and the final consumer. Then it puts you in the position of all of those in between stops. That means all the money that normally gets wrapped up in warehousing, logistics and shipping ends up in your pocket instead!

That’s the big picture. There are many intricate details, which are discussed in other pages on this site, so feel free to look around or ask questions.

By Van | Posted in Business Basics | Tagged , | Comments (0)

MLM Lead Generation

March 1, 2010 – 8:43 pm

A steady supply of quality leads is the lifeblood of any successful network marketing company, and a good MLM Lead Generation strategy is what makes this lifeblood flow.


MLM Lead Generation can come from a variety of mediums. In the old days, the only way to really get your message in front of prospects was to cold call or to meet random strangers and strike up conversations. There’s nothing wrong with these techniques, mind you, but with today’s modern technology, this “old school” way of MLM lead generation is only one of several possible network marketing paths.

MLM Lead Generation: Modern Strategies

We all know the stories of the big brass who build huge businesses by striking up conversations with strangers at gas stations, or convinced all their friends and family to join up underneath them. Again, there’s nothing wrong with approaching your business from this angle, it’s just that it’s pretty limiting. If you really want to make a splash (rhymes with “cash”) you owe it to yourself to put modern technology to work for you.

Here are just a few simple ways you can thrust your MLM lead generation strategies into hyperdrive:

Pay For Leads

There was a time when major network marketers shunned the idea of purchasing leads, but times have changed. That’s largely because the companies who generate leads are much better at screening out the deadwood and ensuring that the ones you buy are about as warm as you could expect.

If you’re short on time, or are just looking for a great way to increase your leads list, it’s worth trying out. But be sure to shop smart, there are a lot of companies selling leads out there, so do your homework and make sure you’re comfortable with who you are dealing with.

Your Own Website

If you don’t have your own MLM website yet, what are you waiting for? In this day and age almost any legitimate business is expected to have a web presence. If you need some motivation, check out my other page Build A Network Marketing Website The Easy Way.

A website offers you several powerful options for MLM lead generation. Depending on your level of sophistication, you can include an opt-in email list, where interested parties actually give you their email and contact information – how’s that for easy?

At the very least, you can include your phone number, email address or, if you’re really brave, your mailing address and ask interested readers to contact you.

MLM Lead Generation Services

There are a handful of companies out there who will create a custom MLM lead generation program to fit your specific needs and wants. Some of these are online only, while others are a little more broad and might include additional marketing channels like print advertisements, radio spots and even television commercials.

Conclusions

Bring your techniques up to speed and incorporate modern technology into your network marketing business with an updated MLM Lead Generation strategy.

By Van | Posted in Leads | Tagged , , | Comments (0)

MLM Prospecting

March 1, 2010 – 11:53 am

Perhaps the most dreaded aspect of building a successful home business is the idea of MLM Prospecting. But the truth is that this isn’t nearly as hard as most people think, and once you’ve mastered a few techniques, you’ll be MLM prospecting like the professionals.

MLM Prospecting almost has a funny feel to it. Just saying the phrase evokes a certain emotional response from all of us. Most people shudder, thinking of it as a necessary evil that must be accomplished in order to grow a business. But others love it, they know it’s the lifeblood of their MLM business and have figured out a few “tweaks” that make MLM prospecting easy and successful.

So what are these secret tips? Truth is, they are different for everybody. People are people, and what works well for some won’t for others. For the same reasons why some people like red cars, others prefer blue. We are all different.

Rather than focusing on what is “supposed” to work, why not find what works best for you and devote your energy into that? If you enjoy something, and see the positive results from it, you’re more likely to continue doing it. If you loathe an activity – regardless of if you get the desired results or not – you’re much less likely to keep at it. Which ultimately means you’ll eventually give up on your MLM business all together.

MLM Prospecting: Tips For Success

If you’re serious about building a successful network marketing business (and who isn’t?), it is absolutely imperative that you develop your own business style. No offense to well-intentioned friends, family and even upline mentors, but you aren’t like them. You are you. If you want to find your place in this industry, you’ll need to focus on what works for you, not them. Because chances are what works for them won’t work for you, and vica-versa.

Besides, I’ve noticed that most people who offer “here’s exactly what you should do” advice aren’t really that successful. Probably because they are following the advice of other people themselves.

This is especially true for MLM prospecting, as everybody seem to think they are an expert. And in many ways, they are. But for those same reasons, so are you. You know what makes you feel comfortable, and you’ve probably started to get a feel for what creates the best results. Follow your gut and your head. If a particular technique is working well, by all means continue using it!

The one piece of advice I would tag onto this (there’s always something, right?), is to continually test variations of your strategy. Let’s say you are really doing well by advertising in your local newspaper. Try testing different text within the ad itself. It doesn’t have to be much, maybe just a few different words here and there. If it converts better, keep it. If it doesn’t go back to the original.

Conclusions

Prospecting is an important part of building your business, but it can also be the most daunting. Don’t let the so-called “way it’s supposed to be done” interfere with your success. I’m not suggesting you do anything illegal, but I am saying that you – as an individual – have a keen sense of what works best for you. Focus on that, and before long you’ll be an MLM Prospecting pro.

By Van | Posted in Prospecting | Comments (0)